Unexpectedly, internet ad spending fell 11.7% to 484 million baht. The biggest rise in ad spending was for in-store media, shooting up 52.4% to 320 million baht, followed by cinema, which climbed 27.8% to 2.08 billion baht, and outdoor media, up 22.8% at 1.97 billion baht. The print media, including newspapers and magazines, have clearly experienced a sharp drop in ad spending. Last year's total ad spending shrank 11.7% to 108 billion baht because of the sluggish economy, weak consumer spending and the national mourning period. The MAAT forecasts ad spending on all media this year will grow by 10% to 144 billion baht.

Source: Bangkok Post May 15, 2017 22:52 UTC